About the Zeigler Auto Group

Who is the Zeigler Auto Group?

The Zeigler Automotive Group is one of the largest, privately-owned dealer groups in the U.S. with 78 franchises across 35 locations in Wisconsin, Illinois, Indiana, and Michigan. Vehicle brands represented include all of the domestic and the majority of the imported manufacturers. Besides its extensive automotive portfolio, the organization owns and operates Zeigler Motorsports, an 85,000-square-foot motorsports dealership and action park, offering 19 different powersports brands, plus its own onsite restaurant: Trak Houz Bar & Grill. Additionally, Zeigler Motorsports houses the Elevate Leadership & Team Building Academy, an executive training company.

About the Host

Sam Darc

COO, Zeigler Auto Group

Sam has over 30 years of service in the automotive industry both in retail and with a vendor partner. Currently, Sam serves as Chief Operating Officer for the Zeigler Auto Group where he works with the organization’s 35 locations across 4 states and over 2,500 employees. Sam joined Zeigler, also a decade-long client, after a nearly two-decade career with a global direct-insurance provider. There, he provided F&I and insurance solutions to dealers of all sizes before leading this provider’s efforts to engage and service the largest Automotive groups in the United States. The operational experience gained as a trusted advisor to these rapidly growing automotive groups has proved invaluable in his current role and set the stage for success supporting the aggressive growth-mindset of Zeigler Auto Group President and CEO, Aaron Zeigler.